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International Marketing Trends Conference in Venice, 23-25/1/2025
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Read more →: International Marketing Trends Conference in Venice, 23-25/1/2025ASYMMETRIC EFFECTS OF USER-GENERATED MULTI-ATTRIBUTE EVALUATION ON HOTEL ONLINE RATINGS: DO THEY VARY AMONG CULTURES? Authors Apostolos Giovanis, University of West Attica, Athens, GreecePinelopi Athanasopoulou, University of Peloponnese, Sparta, Greece Summary of the Conference Paper: The proliferation of online rating platforms has revolutionized how hospitality services are evaluated, yet the role of cultural background in…
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17th Annual Conference of the Euromed Academy of Business in Pisa, 11-13/09/2024
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Read more →: 17th Annual Conference of the Euromed Academy of Business in Pisa, 11-13/09/2024We presented two papers from the project (see publications). Athanasopoulou et al. 2024 Giovanis et al. 2024