PROJECT ACRONYM:
USE CGC FOR MAXIMIZING CUSTOMER SATISFACTION
Welcome to our research project! In an era where online reviews shape consumer decisions, this study delves into how hotels can effectively leverage CGC to enhance customer satisfaction across diverse market segments. By analyzing review data and conducting surveys with travelers and interviews with hotel managers, our research aims to provide actionable insights. Our goal is to help hotels optimize their service offerings, refine strategic planning, and achieve both financial and non-financial success in a competitive industry. Explore our journey towards transforming CGC into impactful hospitality strategies!
| Pinelopi Athanasopoulou | Apostolos Giovanis |
|---|---|
| Professor | University of Peloponnese Principal Investigator | Professor | University of West Attica Lead Researcher, Collaborating Organization |
