Prof. Apostolos Giovanis (PhD in Marketing Science, Technical University of Crete, Greece) is Professor in Marketing Management at the Department of Business Administration, University of West Attica, GR and he currently serves as head of the Department. He has a wide experience in research and he is a seasoned analyst. He has published a number of referred papers in highly esteemed conferences (i.e. American Marketing Association Conference, European Marketing Conference – EMAC, Global Marketing Conference, EuroMed Academy of Business conference) and his work appears in many prestigious scientific journals such as: Journal of Business Research (ABS 3), Technological Forecasting and Social Change (ABS 3), European Management Journal (ABS 2), Journal of Retailing and Consumer Services (ABS 2), Journal of Strategic Marketing (ABS 2), Journal of Brand Management (ABS 2), International Journal of Retail and Distribution Management (ABS 2), Journal of Product and Brand Management (ABS 1), Service Theory and Practice (ABS 1), International Journal of Bank Marketing (ABS 1), Marketing Intelligence and Planning (ABS 1*).