| 1 | Project management plan & execution report |
| 2 | Literature review of related publications |
| 3 | A guide of service mix customization for maximizing customer satisfaction of different customer segments |
| 4 | An updated guide of service mix customization for maximizing customer satisfaction of different customer segments based on a comparison with the results of the first research stage |
| 5 | Qualitative report on how hotels use online reviews at present in decision making, what are their aspirations for the future, and which are the future challenges they face in using big data from reviews |
| 6 | Research report |
| 7 | Guide for hotel managers |
| 8 | Website |
| 9 | Publications in conference proceedings |
| 10 | Publications in peer-reviewed journals |
| 11 | Info-day seminar for hotel managers |
